By Stephanie Slater
On Sunday, Jan. 22, CHEK TV News aired a special feature story about the 1000 x 5 Children’s Book Recycling Project in Greater Victoria’s Saanich Peninsula.
The next morning, the phones started ringing at The Victoria Foundation, which had sponsored the story – the first in a weekly series called Vital People.
1000 x 5 is a project supported by the foundation that aims to ensure every child in their region has a minimum of 1,000 books read to them by the time they are five years old. Callers wanted to donate books – and not just a few! Two callers each had collections of hundreds of books. Jim Munro, owner of Munro’s Books, asked for a meeting with the 1000 x 5 project leader. Other callers asked about replicating the program in their communities. One call came from an organization that works with people who have developmental disabilities. They arranged to bring some of their clients to the weekly sessions where the books are cleaned and sorted.
All this from one, three-minute television story! It was an immediate affirmation of the value of the project – a partnership between the foundation and CHEK TV. For a fraction of the regular cost of advertising, Vital People provides a weekly profile of people and organizations working on the vital issues outlined in Victoria’s Vital Signs® report.
“Vital People spreads the messages highlighted in the Vital Signs reports about needs and opportunities to make a difference in our communities,” said Sandra Richardson, CEO of The Victoria Foundation.
The series not only keeps Vital Signs alive throughout the year, it reinforces the community report card as a project of The Victoria Foundation, helping to boost awareness and understanding of the foundation’s breadth of work.
Vital People stories are posted on the foundation’s website and are also available to the organizations profiled for posting on their websites. These stories will also be featured as part of the soon-to-be-launched Community Knowledge Centre – the searchable database that will showcase registered charities that have received grants from the foundation. Stay tuned for more developments!
For another example of bringing the Vital Signs message forward, see the new Vital Signs checklist featured in the January edition of The Victoria Foundation’s Philanthropy page – a monthly newspaper feature sponsored in partnership with Black Press.
Stephanie Slater is Director of Communications with The Victoria Foundation